Throughout the ten-episode first season, Lasso aims through his every action to help those around him become “the best versions of themselves.” Because he is an American in a new country, coaching a new sport, he faces adversity from practically everyone: the players, the team’s owner, the team’s former owner (ex-husband of current owner), the media, the fans, and even his own coaching staff. Despite this hostility, he demonstrates curiosity by always asking everyone’s names and learning about the relationship between their ideas and actions.