How to Build a Social Media Brand
with Hannah Frankman
6 hours total | 4 sessions, beginning February 5, 2024
Social media is one of the most powerful communication tools ever created. Learn how to master it.
It’s never been easier to get your ideas out into the world. No king or emperor of centuries past could speak to as many people as you can through social media today. Yet, in another sense, it’s also never been harder to get your ideas across: Everyone is on social media, so how do you cut through the noise?
It doesn’t require any special credentials or connections, nor fancy equipment or studio time. Whether you’re a PhD or a high school dropout, a bestselling author or a stay-at-home mom, you can reach the people you want to reach, help shape the conversations of the day, engage with your heroes, find mentors, clients, and friends—all without gatekeepers, and largely for free.
All you need is an internet connection and the knowledge to leverage certain technologies—which is what this course will teach you.
You’ll learn how to:
- Choose a social media platform that suits your needs and voice
- Define your niche
- Write and speak to “stop the scroll”
- Understand and leverage platform algorithms
- Create content that goes viral
- Build an audience and a community of true fans
- Use social media to level up in life
Stop merely lurking around the edges of the conversations that interest you. Learn how to get involved and shape the world with your voice, your values—and have fun doing it.
Instructor
Hannah Frankman
Hannah Frankman is the founder of rebelEducator and the host of the fast-growing Hannah Frankman Podcast—and in the spirit of this course, she spends a lot of time on social media (especially Twitter, where she’s amassed 140,000 followers across her two accounts). She also runs a brand consulting agency, where she builds social media accounts and branding projects for a number of clients. A homeschool graduate and the former Program Manager of Praxis, Hannah has almost a decade of experience in the alternative education world, working with organizations ranging from apprenticeship programs to fellowships to Montessori schools.
Course & Session Schedule
- February 5, 2024, 12pm–1:30pm CT
- February 12, 2024, 12pm–1:30pm CT
- February 19, 2024, 12pm–1:30pm CT
- February 26, 2024, 12pm–1:30pm CT
How the Course Works
This course is interactive and discussion-driven, so enrollment is limited. Register early to secure your spot.
The course is held live on Zoom, which you can download for free here. Sessions are video recorded, so if you miss a session (or want to review), you can watch the recording. OSI may sell course recordings and/or use them for marketing, promotional, or educational purposes.
The course is 6 hours long, consisting of 4 sessions of 1.5 hours each. Homework assignments are optional. Doing them may require an additional hour or more per week but will greatly enhance what you learn in this course.
Course handouts and supplementary materials are delivered via email. Course participants are invited to an exclusive OSI Courses group on Facebook, where they can post questions and engage in discussions with the instructor and other participants.
Have a question that wasn’t answered here? Read our FAQ or email us at [email protected].
By enrolling, you agree to OSI’s Course Terms and Conditions.
